Dawkins, a proponent of the movement, has suggested that the gay rights movement was a source of inspiration for the campaign. The campaign, however, encourages one to 'OUT' only oneself; it urges atheists to: The campaign currently produces t-shirts, hoodies, bumper stickers, stickers, and lapel pins sold through Richard Dawkins's online store, with the proceeds going to The Richard Dawkins Foundation for Reason and Science.