The Acme Corporation is a fictional corporation that features prominently in the Road Runner/Wile E. Coyote cartoons as a running gag featuring outlandish products that fail catastrophically at the worst possible times. The name is also used as a generic title in many cartoons, films and TV series. The company name in the Road Runner cartoons is ironic, since the word acme is derived from Greek (ακμή; English transliteration: acmē) meaning the peak, zenith or prime, and products from the fictional Acme Corporation are both generic and tend to fail.