In two days, the crew shot the campaign video for "Fame" and did a photoshoot for the promotional image. The "safe version" as described by Klein of the campaign film was released on September 13, 2012 . In an interview with The Hollywood Reporter, Klein revealed that he made a director's cut of the film which include the full scene where Gaga "Kills all the boys, like a massacre". At the moment of release of the article in 2012, there was no clear plans on when it will be released.Media use