World's Ultimate Chocolate is a company of British origin that manufactures chocolate bars for school fundraisers, led by Alistair Ripley. It soon turned out however that they are also a criminal gang who use intimidation and violence against their competitors. After J. Edgar Hoover Elementary School hosted a candy fundraiser sponsored by World's Ultimate Chocolate, Riley decided to resell the chocolate for his own profit (with the aid of other kids like Cindy, Jazmine, Phil, etc.). The WUC reacted by sending their thugs to scare the children out of business.