Jack Schitt is the only son of Awe Schitt, a well-known fertilizer magnate, and O. Schitt, the owner of prosperous cleaning firm Needeep N. Schitt, Inc. In 1975, Jack Schitt married travelling gypsy Noe Schitt, and the deeply religious couple produced six children: Holie Schitt, Giva Schitt, Fulla Schitt, Bull Schitt, and the twins Deep Schitt and Dip Schitt. Despite her parents' objections, Deep Schitt married Dumb Schitt, a high school dropout. After being happily married for 15 years, however, Jack and Noe Schitt divorced, with Noe later marrying Ted Sherlock. Because her kids were living with them, she decided to keep her previous name, becoming known as Noe Schitt-Sherlock.