The show was presented by popular minister of propaganda, Joseph Goebbels, famous for his catchphrase "it's zer vay I tell zem ... vot to believe!", and consisted of 200 famous Jewish contestants living together in a 20-man dormitory block, with their every move being recorded, and selected highlights being broadcast for public enjoyment in nightly episodes. The highlights were amusingly linked by Herr Goebbels, and every night a contestant would be selected to perform a task, the successful completion of which would allow the "roommates" certain luxuries, such as a bed free from lice (just one bed between all of them, of course - no sense giving the Jews too many luxuries), clothing, and even some stale bread and water - all very generous and desirable prizes.