In the late 1940's, in the face of Imperial decline, the BBC governor's decided to exploit the soft-power of British broadcasting excellence by commissioning ideas for children's programmes from a host of well-known cultural figures. Despite the eminence of the authors approached few of the scripts went into production: John Maynard Keynes' "Charlie, Lola and the need for monetary expansion" was felt to lack empathy for the economic dis-empowerment of four year olds, while Samuel Beckett's "Waiting for Noddy" was condemned as "meaningless clap-trap laced with unnecessary racism towards Goblins." Even world-renowned children's author Enid Blyton was not immune to disappointment with her high profile collaboration with Danish theoretical Physicist, Professor Nils Bohr, ("The Secret Seven and