About: dbkwik:resource/01OJSR6aEEIig_WFrYDasQ==

Property	Value
rdfs:label	Behavioral targeting
rdfs:comment	Behavioral targeting is Behavioral targeting comprises a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual’s web-browsing behavior (e.g., the pages that they have visited or searched) to select advertisements to display".
owl:sameAs	dbr:Behavioral_targeting
dcterms:subject	Advertising Data Definition Privacy
dbkwik:itlaw/property/wikiPageUsesTemplate	dbkwik:resource/UnDipahpDqhUBQHIT-NMRQ==
abstract	Behavioral targeting is Behavioral targeting comprises a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual’s web-browsing behavior (e.g., the pages that they have visited or searched) to select advertisements to display".