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label
Advertising
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dcterms:
subject
of
Behavioral targeting
Permission marketing
U.S. v. Google
Online Interest-Based Advertising Accountability Program
Content integration
Spyware
Embedded advertising
Advertising display software
Online Advertising
Preference data
Passive advertising
Tracking cookie
FTC v. Zuccarini
Insertion
Substantiation
In-app advertising
EMarketer
Targeted marketing
Michigan Children's Protection Registry Act
Predictive dialer
Viral marketing
Addressable TV advertising
Sell Sheet
Social media optimization
Pay-per-sale
Best Practices: Online Subscription Upselling
Data exchange
Supply-side platform
Adaptive branding
Intromercial
Cost-per-action
Novak d/b/a Pets Warehouse v. Overture
Do Not Collect
Rescuecom v. Google
CAN-SPAM Act
Endorser
Digital Signage Privacy Standards
Coupon code
Pop-up advertisement
Content farm
Buying for the Home v. Humble Abode
Advertising
Electronic Retailing Self-Regulation Program
Mobile marketer
Truth-in-advertising
Globally Unique Identifier
Impression
Product release
Trust in Ads
Association for Interactive Marketing
Ehavioral Advertising: Tracking, Targeting, and Technology
In the Matter of Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991
Ad server
Online behavioral tracking
Direct Marketing Association
Best Practices and Guidelines for Ad Networks to Address Piracy and Counterfeiting
Unique user
In Short: Advertising & Privacy Disclosures in a Digital World
Internet newsroom
Online Campaign
FTC Guidance to Search Engine Industry re: Need to Distinguish Between Advertisements and Search Results
Cost per impression
Digital Marketing
Micromarketing
Customer list
Formal Opinion Interim No. 12-0006
Alternative method of entry
Search engine marketing
Advertising results
Cost-per-click
American Association of Advertising Agencies
Mobile advertising
Affinity marketing
Wireless spam
Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools
Mobile marketing
Paid per inclusion
1-800 Contacts v. WhenU.com
Subscription upseller
Digital out-of-home
Ad blocker
Geofencing
Hunter v. Virginia State Bar
Marketing
App economy
Co-Branding
Earnings per click
Nielsen Company
Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices
Sponsored results
Keyword advertising
Internet Advertising Bureau
Cost-per-customer
Digital Signage Federation
Conversion rate
Performance mobile advertising
Contest
Multi-level marketing
Point of Purchase Advertising International
Negative option marketing
Pop-up window
Online Advertising and Hidden Hazards to Consumer Security and Data Privacy
FTC v. Pereira
Unique visitors
Best Practices: Recommended Code of Conduct for Consumer Tracking Research
Network Advertising Initiative
Online Profiling: A Report to Congress, Part 2 Recommendations
Endorsement
Fax Preference Service
Pay-per-lead
Page impressions
Malvertising
Dropcatching
In-app advertisement
Interstitial text ad
Ad blocking
Advertising industry
Cookies: Leaving a Trail on the Web
Paid placement
United States v. Google
History sniffing
Voiceover
National Advertising Review Council
Application of Self-Regulatory Principles to the Mobile Environment
NebuAd
Self-Regulatory Program for Online Behavioral Advertising
Information Resellers: Consumer Privacy Framework Needs to Reflect Changes in Technology and the Marketplace
White hat SEO
Top ad
Online behavioral advertising
Product placement
Product endorsement
Children's Advertising Review Unit
Pop-up ad
Injected advertising
Mobile content advertising
Button ad
Global Code of Conduct
DoubleClick v. Henderson
Skyscraper
Malvertizing
Interactive Advertising Bureau
Targeted advertising
Psychographic data
Pop-under window
First party behavioral advertising
Autodial
Pop-under advertisement
Sellify v. Amazon.com
Direct marketing
Pay-per-install
Global Mobile Advertising Guidelines
TrafficSchool.com v. EDriver
Geo-targeting
Advertising regulation
Opinion 2/2010 on Online Behavioural Advertising
Dot Com Disclosures: Information About Online Advertising
FCC Strengthens Consumer Protections Against Telemarketing Robocalls
Advertisement
Interstitial image ad
Mobile ad network
Behavioral targeter
Contextual advertising
Guerilla Marketing
Postroll
Preroll
Demand-side platform
Digital Signage Experts Group
Advercasting
Loyalty Program
Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991
Inferred data
Pop-up advertising
Referral
"Central Hudson" test
AdCenter
Behavioral retargeting
Do-Not-Call Implementation Act of 2003
Flash cookie
Ad tags
Project FairWeb
Corrective advertisement
First-party cookie
Market research
Profiling
TrustInAds.org
Ad network
Click through
Comparative advertising
Third-party cookie
Hit
Pay-per-impression
Downgraded cookie
Ultramercial
Interstitial video clip
Billboard
Interstitial video ad
E-mail campaign
Internet Marketing
DAA Self-Regulatory Principles for Online Behavioral Advertising
Advertiser
Network advertiser
Tagline
Direct digital marketing
DoubleClick
Commercial electronic message
Pay-per-click
Junk fax
Online Behavioral Advertising: Moving the Discussion Forward to Possible Self-Regulatory Principles
Commercial advertising messages
Consumer Protection and the Global Information Infrastructure
Telephone Preference Service
Promotion of FDA-Regulated Medical Products on the Internet
In the Matter of ScanScout, Inc.
Direct mail
Utah Child Protection Registry Act
Expert
AdWords
Federation of European Direct Marketing
Digital Advertising Alliance
Unsolicited commercial electronic mail
Mobile Marketing Industry Glossary
IAB Good Practice Principles for Online Behavioural Advertising
Advertising and Marketing on the Internet: Rules of the Road
Above the fold
Webmercial
Deceptive
Privacy and Electronic Communications Regulations 2003
Infomercial
Gamevertising
Segmented advertising
Advertising injury
Digital Darwinism
Enforcement Policy Statement on Deceptively Formatted Advertisements
Mobile Marketing Sweepstakes & Promotions Guide
Like-gated promotion
Banner ad
Online advertiser
Adware
Database marketing
Insertion order
Interstitial advertisement
Segmented marketing
Paid search results
Advergame
List broker
An Empirical Analysis of the Value of Information Sharing in the Market for Online Content
False Advertising
Brand advertising
.com Disclosures: How to Make Effective Disclosures in Digital Advertising
AdSense
Ad unit
Coupon
Content targeting
Electronic Retailing Association
Leashed cookie
Action button
Advertising Standards Authority
FEDMA Code on E-Commerce & Interactive Marketing
Cost-per-sale
Advertorial
Web beacon
Blink message
Advocacy advertising
Unsolicited commercial e-mail
Mobile Advertising Committee
E-mail service provider
Derived data
Pop behind advertisement
Junk Mail
CPM
FTC v. AdultFriendFinder
Ad exchange
Robocall
Cross-Device Tracking
Advertising Industry in the Digital Age
Quick Response code
Privacy and Electronic Communications Regulations
Banner view
Corrective advertising
Telemarketing
Paid inclusion
Counter
Dictionary attack
Do Not Target
AboutTheData.com
Self-Regulatory Principles for Online Behavioral Advertising
Marketing buzz
Blind traffic
SPAM
Mobile App Advertising Guidelines
Opt-out cookie
American Advertising Federation
Advertising network
Click through rate
Sell-through rate
Black hat SEO
Page view
Point of purchase
Organic results
Sponsored link
Internet meme
Regulation DD
Guides Concerning the Use of Endorsements and Testimonials in Advertising
Interactive advertising
Below the fold
Search advertising
Data spill
Institutional advertising
Admongo
Ad space
Privacy on the Go: Recommendations for the Mobile Ecosystem
Session cookie
Affiliate marketing
Online Profiling: A Report to Congress
Cookie
In Short: Advertising and Privacy Disclosures in a Digital World
Google-AdMob Merger
Web bug
Marketing e-mail
Make-good
Niche market
Word-of-mouth advertising
Paid listing
Cost per time
Do Not Track
Cost-per-order
Putting Disclosures to the Test
Splash page
E-mail advertising
Inventory
Advertising-based pricing model
Cost-per-lead
Branded keyword
Commercial message
Persistent cookie
Social marketing