abstract | - Rocío Lara performs Lola on Plaza Sésamo, the Mexican co-production of Sesame Street. She is also a writer on the show. In addition, Lara operated Bad Andy for a series of Domino's Pizza spots for the Mexican market. In 2004, Lara traveled to El Salvador to record three public service announcements with Lola encouraging young children to go to school. The three one-minute segments focused on writing, playing in school, and learning science. The project was sponsored by EDIFAM, an El Salvadoran non-profit that promotes early childhood education. The segments were recorded in August 2004, and aired starting in October. This was the first time that a Sesame character had visited the country.
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