| abstract | - Transformers Animated is the television-supported Transformers franchise that began in December 2007. This re-imagining of the Transformers brand brings a highly dynamic and stylized look to the toys and fiction. The franchise consists of the following components:
* A cartoon series
* A comic book series
* A toyline The cartoon began with a 3-episode mini-movie, first aired on Cartoon Network on December 26, 2007, and followed by a full 13-episode season, which started airing in January. The toyline, however, did not hit stores till the late spring of 2008, due to the ongoing popularity of the 2007 movie toys. The series has adopted a new visual art style and form of storytelling which has not been used before in Transformers. The changes in design were created in an attempt to attract the modern youth viewer. The new art style incorporates a more "organic" feel to the Transformer characters. This style of art and character movement was introduced to emphasize dramatic movements and to allow the animator to express more emotion than in previous series.
|
