| rdfs:comment | - The middle child and only female out of the three Russo siblings. She is sly, outgoing, and usually underachieves when it comes to regular high school. She often gets into trouble because of her constant schemes (usually involving magic). She likes to make fun of her older brother, Justin, with whom she has a really close, complex relationship and she gets along with her younger brother, Max, the two of them occasionally being shown pulling pranks together. It is implied that she is her father's favorite child and that she shares a tight bond with her mother, although they sometimes have disputes due to Alex's rebellious and disobedient personality.
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| abstract | - The middle child and only female out of the three Russo siblings. She is sly, outgoing, and usually underachieves when it comes to regular high school. She often gets into trouble because of her constant schemes (usually involving magic). She likes to make fun of her older brother, Justin, with whom she has a really close, complex relationship and she gets along with her younger brother, Max, the two of them occasionally being shown pulling pranks together. It is implied that she is her father's favorite child and that she shares a tight bond with her mother, although they sometimes have disputes due to Alex's rebellious and disobedient personality. The Grand Finale reveals that she becomes the family wizard. She was about to win, but went back to free Justin from a tree root that caught his foot. It appeared to everyone else that Justin won, but before he accepted, he told Professor Crumbs and everyone else what happened. He gives the title to Alex, who after some coaxing from Justin, accepts and is embraced as the true winner.
* Action Girl
* Annoying Younger Sibling
* Anti-Hero: Type IV. Yes, she is an Unsympathetic Comedy Protagonist.
* Bad Liar / Consummate Liar: She alternates between these.
* Being Good Sucks: According to her.
* Big Eater: She definitely likes junk food more than anyone else on the show, as she's occasionally shown eating really big hamburgers.
* Book Dumb
* Bratty Teenage Daughter
* Byronic Hero: Possibly.
* Cain and Abel: The Cain to Justin's Abel, most of the time.
* Also, the Abel to Max's Cain.
* Card-Carrying Villain: Whenever anyone suggests she's evil/dark/scary her usual response is to grin and/or giggle and as noted below she actively encourages her Cool Loser status.
* Cool Loser: Despite obvious traits that would make her popular in real life, Gigi enjoys teasing Alex.
* Played with in that she often deliberately does things just to keep from being part of the "in crowd" and definitely enjoys her "bad girl" reputation.
* In earlier episodes, Alex was actually portrayed as popular, so Gigi's bullying of her more or less makes this more confusing. In later episodes, it is justified.
* Cute Witch
* Daddy's Girl: In the first season.
* Deadpan Snarker: Let's face it, Selena Gomez gets the snarkiest lines.
* Flanderization: In the beginning of the series, she's just a mischievous, prankish, lovable jerk. By the end of Season 3, she becomes an antisocial, Unsympathetic Comedy Protagonist Noble Demon, with no respect for morals and any kind of rules. The only thing that saves her from becoming a straight Villain is the fact that she seems sometimes to care about her family and friends, and fight people who are even worse.
* Generation Xerox: She is a copy of her aunt, Megan.
* Genre Savvy: "There's always an Evil Queen. Sometimes it's a wicked witch, sometimes it's an evil step-mother and sometimes it's your sister."
* Dangerously Genre Savvy: She's aware of what kind of Sitcom character she is, and she runs with it.
* Graceful Loser: In the Grand Finale, she takes her loss to Justin really well, contrary to what one would expect given her personality. The loss doesn't stick though. Justin reveals that she was the rightful winner of the competition, but she sacrificed her victory to help Justin.
* Hates Being Touched: Most of the time. If she does go out of her way to make any type of physical contact with someone, it's usually Played for Laughs.
* The Hero: Well, Anti-Hero.
* Heterosexual Life Partners: With Harper since kindergarten.
* Hot Girls Are Bitches: "A beautiful girl who is full of mischief".
* Interspecies Romance: With Mason. Lampshaded in his second appearance.
* Irony as She Is Cast: in "Dacing with Angels", Alex is shown to be a terrible singer.
* Series Continuity Error: But in "Dude Looks Like Shakira" and "Make It Happen", she sings well.
* Jerkass
* Jerk with a Heart of Gold: Sometimes.
* The Ladette
* Little Miss Badass
* Manipulative Bastard
* The McCoy
* Morality Pet: Her family, especially Justin. Also Dean before he left.
* Narcissist: Most prevalent in an episode where drank both halves of a love potion but she is pretty narcissistic regularly.
* Nightmare Fetishist: She definitely has an attachment to darker things, to the point where even Harper told her she had a lot of scary stuff in her head.
* Noble Demon
* The Not Love Interest: Justin's.
* The Prankster
* Red Oni, Blue Oni: The red to Justin's blue.
* The Rival: She will compete against Justin and Max in the wizard contest. Plus, she's probably Justin's biggest rival at the moment.
* Sibling Yin-Yang: With Justin.
* Smug Snake: Sometimes, especially early in the movie.
* Spicy Latina: Averted. She is too all-American.
* Sugar and Ice Girl
* Tall, Dark and Snarky
* Tomboy and Girly Girl: Tomboy to Harper's Girly Girl.
* Tomboyish Name
* Trickster
* Troubled but Cute: Female version. Goes hand in hand with her Cool Loser status, and being the Anti-Hero.
* The Unfavorite: Became something of a Running Gag in later seasons, to the point that her parents love Harper more than her.
* Unsympathetic Comedy Protagonist: Bordering on Anti-Villain.
* Vitriolic Best Buds: A Type 2 relationship with Justin and a Type 1 with Harper although in recent episodes Harper has been getting more willing to call Alex on her crap, moving it in the direction of a Type 2.
* Youth Is Wasted on the Dumb: Except she's actually very smart, she just makes alot of stupid mistakes.
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