Property | Value |
rdfs:label | - 360° Marketing (deleted 09 Mar 2008 at 15:32)
|
rdfs:comment | - 360° Marketing is an “all around-view” on all marketing activities. Concept 360° originates from management and is largely understood within the periphery of the management studies as feedback on the staff and the parties concerned. View 360° aims to strengthen the success and competitiveness of an enterprise by means of an "all around-view". Marketing with 360° view has the same function: By means of an "all around-view" all marketing activities are coupled in a single perspective and are combined for a successful dealing. This includes the traditional thought on marketing, the new challenge of marketing activities in the Web 2.0 or of customer relationship management and the fact that new marketing approaches are characterized by exceeding designing and interactive communication. In 2008
|
dbkwik:speedydeletion/property/wikiPageUsesTemplate | |
abstract | - 360° Marketing is an “all around-view” on all marketing activities. Concept 360° originates from management and is largely understood within the periphery of the management studies as feedback on the staff and the parties concerned. View 360° aims to strengthen the success and competitiveness of an enterprise by means of an "all around-view". Marketing with 360° view has the same function: By means of an "all around-view" all marketing activities are coupled in a single perspective and are combined for a successful dealing. This includes the traditional thought on marketing, the new challenge of marketing activities in the Web 2.0 or of customer relationship management and the fact that new marketing approaches are characterized by exceeding designing and interactive communication. In 2008 Prof.Dr.Wilfried Mödinger started an international community www.360marketing-network.com to discuss this issue with marketing experts in different markets. 360° Marketing has its base in marketing practice and marketing theory.
|