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| rdfs:comment | - There are four major mobile phone companies. In order of popularity, they are:
* NTT Docomo
* au by KDDI
* Vodafone
* TU-KA by KDDI The first three services are very similar. All three offer similar basic service (calling, email, and internet access). Reputation wise (your experience may vary): A fifth and lesser known company, Willcom, offers PHS phone service and mobile internet connections.
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| abstract | - There are four major mobile phone companies. In order of popularity, they are:
* NTT Docomo
* au by KDDI
* Vodafone
* TU-KA by KDDI The first three services are very similar. All three offer similar basic service (calling, email, and internet access). Reputation wise (your experience may vary):
* DoCoMo has the largest service area, the best overall quality and service, but is the most expensive.
* au is good for those concerned about cost. It has a famous discount plan for students. It also seems to have better coverage at the University of Tsukuba than other services (it often works inside the buildings where others don't).
* Vodafone focuses on fun features (the trendsetter) at a more reasonable rate for those features, and perhaps is more popular with younger people who use phones as toys. Incidentally Vodafone is the largest cell phone provider in the world outside China. TU-KA (pronounced tsu-ka) is a PDC system (a predecessor to the modern systems) by KDDI that is mostly designed for the big cities (it often works inside buildings and subway stations in Tokyo, while the others may not). Coverage outside the city is not as good as the other three services. In recent TV commercials they tout a simple easy-to-use phone ideal for older people. A fifth and lesser known company, Willcom, offers PHS phone service and mobile internet connections.
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