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| rdfs:comment | - Launched in the United Kingdom in 1953, It was the first alcoholic product to be advertised on British commercial television, the campaign being launched in 1957, with the drink originally marketed as a "genuine champagne perry".
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| abstract | - Launched in the United Kingdom in 1953, It was the first alcoholic product to be advertised on British commercial television, the campaign being launched in 1957, with the drink originally marketed as a "genuine champagne perry". In 1978, the Babycham company was sued by French Champagne producers for abuse of their trade name. The case (H P Bulmer Ltd v J Bollinger SA [1978] RPC 79) hinged on the fact that Babycham had been described in advertising as ‘champagne perry’ or ‘champagne cider’. Champagne producers were litigating to protect their goodwill but because there would not actually be confusion, they were unsuccessful. The brand's appeal waned with the rise of cheaply available alternatives and a tightening up of the regulations governing alcohol advertising on television. 1996 saw a major relaunch of the brand and the reintroduction of the fawn mascot, a giant model of which can be seen outside the Shepton Mallet factory where the drink is produced. 1997 saw the reintroduction of Babycham Babe beauty contests that had been popular in the 1960s. The iconic 'Babycham' logo was designed and created by John Emperor of CDP (Collett Dickenson Pearce) who were a well known advertising company in London.
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