| Property | Value |
|---|
| rdfs:label | |
| rdfs:comment | - "Cross-device tracking serves several purposes. It can enable consumers to log into their email or social media accounts from multiple devices and have a seamless experience. It can also allow consumers to "maintain state," so they can pick up where they left off in a book or movie that they were viewing on a different device. Cross-device tracking also facilitates companies' efforts to prevent fraud, as they learn which devices typically access consumers' accounts. For instance, if there is an unrecognized device, a company can take steps — such as sending an authentication code to an email address or phone number — to ensure that the new device belongs to the consumer who is trying to access an existing account. Finally, companies can analyze an individual consumer's activities based not
|
| owl:sameAs | |
| dcterms:subject | |
| dbkwik:itlaw/property/wikiPageUsesTemplate | |
| abstract | - "Cross-device tracking serves several purposes. It can enable consumers to log into their email or social media accounts from multiple devices and have a seamless experience. It can also allow consumers to "maintain state," so they can pick up where they left off in a book or movie that they were viewing on a different device. Cross-device tracking also facilitates companies' efforts to prevent fraud, as they learn which devices typically access consumers' accounts. For instance, if there is an unrecognized device, a company can take steps — such as sending an authentication code to an email address or phone number — to ensure that the new device belongs to the consumer who is trying to access an existing account. Finally, companies can analyze an individual consumer's activities based not only on her habits on one browser or device, but on her entire "device graph" — the map of devices that are linked to her, her household, or her other devices. Often, companies combine the information from a consumer's device graph with offline behavior, such as purchases at brick-and-mortar stores. Companies then can use this data for analytics or personalized advertising."
|
