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  • Aluminum Model Toys
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  • Aluminum Model Toys (AMT) was the original producer of Star Trek model kits and acquired the license in 1966 , shortly after the premiere of the original series. This licensing deal was brokered between Gene Roddenberry and Stephen Edward Poe, an employee of an advertising firm which had been retained by AMT for marketing and communications purposes.
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abstract
  • Aluminum Model Toys (AMT) was the original producer of Star Trek model kits and acquired the license in 1966 , shortly after the premiere of the original series. This licensing deal was brokered between Gene Roddenberry and Stephen Edward Poe, an employee of an advertising firm which had been retained by AMT for marketing and communications purposes.