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| rdfs:label | - Chicken FM (deleted 09 Apr 2008 at 22:56)
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| rdfs:comment | - Chicken FM is a fictional radio station that is part of the notable nationwide UK advertising campaign by the insurance firm Swiftcover. The advert is produced by Candle Music in London. The fictional radio DJ is DJ Cluck. There are two different version of the advert broadcast on various UK radio stations, and one of them deals with DJ Cluck taking phone rage from a dissatisfied listener, and one involves DJ Cluck asking questions about why Swiftcover is so good and doesn't have call centres.
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| abstract | - Chicken FM is a fictional radio station that is part of the notable nationwide UK advertising campaign by the insurance firm Swiftcover. The advert is produced by Candle Music in London. The fictional radio DJ is DJ Cluck. There are two different version of the advert broadcast on various UK radio stations, and one of them deals with DJ Cluck taking phone rage from a dissatisfied listener, and one involves DJ Cluck asking questions about why Swiftcover is so good and doesn't have call centres. Like other Swiftcover adverts, it compares other insurance companies who use call centres to farms that use battery chicken farming, comparing call centre staff to imprisoned chickens, with Swiftcover an exception.
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