| abstract | - Bottle King is an New Jersey based American alcohol beverage retailer that currently operates 15 locations throughout Northern, Central and Southern New Jersey. The company, founded in 1969 by Kenneth Friedman, started as a lease department in a discount mercantile store. Over the past forty years, Bottle King has grown into the largest independent fine wine retailer in the State of New Jersey, employing an experienced team of wine professionals, Bottle King has expert buyers located throughout many wine regions discovering wines from smaller and lesser known wineries. Every week, their team of wine managers tastes numerous samples from around the world, determining the best value and quality which are then offered at a discount price. This dedication has earned Bottle King the title of one of the Top 10 Discount Wine & Liquor stores in the United States, as selected and published by GQ Magazine. The area’s largest and most successful discount merchant of fine wine, beer and spirits, Bottle King offers a unique club membership to its customers through its loyalty program, one of the first of its kind. While every item in the store is sold at an “Everyday Low Price,” membership into the free Bottle King Club card program offers additional savings. Highly successful, the company reports that their loyalty program has close to 1,000,000 members and growing.
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