| abstract | - Reich, who operated in the stark-days after the Great Depression, was an unusual economic success. Indeed if you were in America, to be first in the bread queue was considered awfully bourgeois, and in other countries hit hard by the depression, a bread queue was reserved only for the upper crust. His success can be attributed to a policy of passionate salesmanship, anti-communism, putting all your ducks in a row, talking the walk, and other vapid clichés. He avoided taxes on many of his properties, infamously believing them to be "Hollow Costs". His stores were particularly popular with the Germans, who loved his Totale Aryan range of tinned food. Reich had a knack of going against current economic trends, and managed to avoid most of the pernicious anti-Semitism prominent in Germany. He killed himself in the ghetto he was sent to, with his famous suicide note reading: "Please do not let my great general stores become awful T.V. sets for soap operas".
|
