. "St. Valentine's Day Massacre was the 27th and penultimate pay-per-view under the In Your House name from the World Wrestling Federation. It took place on February 14, 1999 at the Pyramid Arena in Memphis, Tennessee. The title of the event alludes to the infamous Saint Valentine's Day massacre of 1929, which saw seven mob associates murdered in a warehouse shooting as part of a feud between Gangsters Al Capone and Bugs Moran. Eight professional wrestling matches were scheduled on the event's card. The first main event was that of the WWF Championship, the highest championship in the company. As its two competitors had fought many times previously with ambiguous match endings, it was decided the match would be a Last Man Standing match, a match where a wrestler loses if they cannot stand up before a referee counts to ten. The second main event was a steel cage match between Steve Austin and the owner of the company, Vince McMahon, to decide whether Austin would go on to headline WrestleMania XV the following month."@en . "silver"@en . . "19.028"^^ . . "#FFFFFF"@en . . . . . "St. Valentine's Day Massacre"@en . . "St. Valentine's Day Massacre was the 27th and penultimate pay-per-view under the In Your House name from the World Wrestling Federation. It took place on February 14, 1999 at the Pyramid Arena in Memphis, Tennessee. The title of the event alludes to the infamous Saint Valentine's Day massacre of 1929, which saw seven mob associates murdered in a warehouse shooting as part of a feud between Gangsters Al Capone and Bugs Moran."@en . "In Your House 27:"@en . . "Event history"@en . "2.2"^^ . . . . "6"^^ . . "1999-02-14"^^ . "Image gallery"@en . . . "20"^^ . "In Your House 27: St. Valentine's Day Massacre"@en . . . . . "General"@en . "#FFE93E"@en .