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Concentrated Camp
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First produced in the UK in the 1970's, Concentrated Camp (released in the US under the brand name Gay Spray!) became an instant bestselling range within the male 20-35 demographic. With the accompanying tagline "It's Gayness in a Can!" it is considered by many to be an iconic image branding, alongside Coca Cola and 7-Up.
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First produced in the UK in the 1970's, Concentrated Camp (released in the US under the brand name Gay Spray!) became an instant bestselling range within the male 20-35 demographic. With the accompanying tagline "It's Gayness in a Can!" it is considered by many to be an iconic image branding, alongside Coca Cola and 7-Up.