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Logo (TV channel)

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Logo TV is an American digital cable-television channel owned by Viacom's Music and Logo Group division. Launched in June 2005, it is the first advertiser-supported commercial television channel in the United States geared towards the lesbian, gay, bisexual, and transgender (LGBT) community. Logo was available in an estimated 41 million homes as of September 2010 and is in the 25 largest media markets in the United States.

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Logo TV is an American digital cable-television channel owned by Viacom's Music and Logo Group division. Launched in June 2005, it is the first advertiser-supported commercial television channel in the United States geared towards the lesbian, gay, bisexual, and transgender (LGBT) community. The channel struck carriage deals prior to its launch date with DirecTV, Charter Communications, Adelphia, Cablevision, Time Warner Cable of New York City, and RCN. A deal with Comcast was reached after the launch date. Dish Network has added the channel as an option for their HDTV package. Logo has partnered with CBS News to provide news briefs and has developed a relationship with LPI Media, publisher of The Advocate, Out, and The Out Traveler magazines. Logo replaced VH1 Mega Hits in some markets when it was launched. On December 11, 2006, MTV Networks and Time Warner Cable announced an agreement to expand its distribution of Logo to additional markets. Logo became available on the Dish Network in May 2009. Logo was available in an estimated 41 million homes as of September 2010 and is in the 25 largest media markets in the United States. The channel was founded by former MTV Executive Matt Farber. Its first President, Brian Graden, was named by Out Magazine as the 10th most powerful gay person in America in 2007. Day-to-day operations are handled by Lisa Sherman, who is Executive Vice President and General Manager. Prior to coming to Logo, Sherman was Senior Vice President and Group Account Director of the New York office of the Hill Holliday advertising agency.

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