The Heart of Dallas Bowl (formerly the TicketCity Bowl) is an NCAA post-season college football bowl game. The inaugural game was played on New Year's Day (January 1), 2011, at the Cotton Bowl in Fair Park in Dallas, Texas. This game physically replaced the Cotton Bowl Classic, which moved from its longtime eponymous home to Cowboys Stadium in nearby Arlington in 2010. The conferences are scheduled to receive a US $1.2 million payout for the teams' participation.
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