About: Mutual Broadcasting System   Sponge Permalink

An Entity of Type : dbkwik:resource/_m4XYpMrdLgXEvn-nVifeA==, within Data Space : dbkwik.webdatacommons.org associated with source dataset(s)

Of the four national networks of American radio's classic era, Mutual had for decades the largest number of affiliates but the least certain financial position. For the first eighteen years of its existence, Mutual was owned and operated as a cooperative, setting the network apart from its competitors: Mutual's members shared their own original programming, transmission and promotion expenses, and advertising revenues. From December 30, 1936, when it debuted in the West, the Mutual Broadcasting System had affiliates from coast to coast. Its business structure would change after General Tire assumed majority ownership in 1952 through a series of regional and individual station acquisitions.

AttributesValues
rdf:type
rdfs:label
  • Mutual Broadcasting System
rdfs:comment
  • Of the four national networks of American radio's classic era, Mutual had for decades the largest number of affiliates but the least certain financial position. For the first eighteen years of its existence, Mutual was owned and operated as a cooperative, setting the network apart from its competitors: Mutual's members shared their own original programming, transmission and promotion expenses, and advertising revenues. From December 30, 1936, when it debuted in the West, the Mutual Broadcasting System had affiliates from coast to coast. Its business structure would change after General Tire assumed majority ownership in 1952 through a series of regional and individual station acquisitions.
sameAs
dcterms:subject
dbkwik:americanfoo...iPageUsesTemplate
past names
  • Quality Network
closure date
  • 1999-04-17(xsd:date)
Country
  • United States
Name
  • Mutual Broadcasting System
Foundation
  • --09-29
network type
  • Cooperative radio network ; corporate-controlled radio network
Affiliates
  • 4(xsd:integer)
abstract
  • Of the four national networks of American radio's classic era, Mutual had for decades the largest number of affiliates but the least certain financial position. For the first eighteen years of its existence, Mutual was owned and operated as a cooperative, setting the network apart from its competitors: Mutual's members shared their own original programming, transmission and promotion expenses, and advertising revenues. From December 30, 1936, when it debuted in the West, the Mutual Broadcasting System had affiliates from coast to coast. Its business structure would change after General Tire assumed majority ownership in 1952 through a series of regional and individual station acquisitions. Once General Tire sold the network in 1957, Mutual's ownership was largely disconnected from the stations it served, leading to a more conventional, top-down model of program production and distribution. Not long after the sale, one of the network's new executive teams was charged with accepting money to use Mutual as a vehicle for foreign propaganda. The network was severely damaged, but soon rebounded. Mutual changed hands frequently in succeeding years—even leaving aside larger-scale acquisitions and mergers, its final direct corporate parent, Westwood One, which purchased it in 1985, was the seventh in a string of new owners that followed General Tire.
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