McMug (traditional Chinese: 麥嘜) is a cartoon pig who first appeared in Mingpao weekly magazine in 1988. The graphics are drawn by Hong Kong cartoonist Alice Mak (麥家碧) with stories written by Brian Tse (謝立文). Although McMug comics look somewhat childish, they cover more serious social topics, including death, poverty, unskilled labour and single-parent families, and makes its audience far beyond children. The plotlines are also known for covering local cultural festivals, and celebrities, reflecting the deep roots of Hong Kong culture.