LuthorCorp, later renamed LexCorp, is an extensive billion-dollar corporation founded by Lionel Luthor. Lionel started the company with insurance money he received after his mother and father were killed in a tenement fire. LuthorCorp originally specialized in the manufacture of pesticides, fertilizer and other agricultural products, but has since diversified into many different areas, specializing in biotechnology, weapons technology, communications, electronics, pharmaceuticals, and many other branches of technology. LuthorCorp Fertilizer Plant No. 3 has underground labs holding secret (and possibly illegal) research into genetically modifying living organisms using meteor rocks with the company's slogan being "We make things grow."