Geffen would build their reputation throughout the 80's as a major pop label by signing the likes of Elton John, Kylie Minogue, Peter Gabriel, Joni Mitchell, Sonic Youth and Neil Young (who ultimately went back to Reprise Records). By the end of the decade the label became most famous for being a rock label by signing acts such as Guns N' Roses, Whitesnake and Aerosmith's comeback era. This lead to Geffen founding DGC Records to hold their more experimental rock groups (just in time for Alternative Rock to emerge).