Aesthetics is the simplest of all the philosophical branches, dealing with what is attractive and what is not. Aesthetics is supported by the general consensus of people, nixo-facto therefore it exhibits high levels of truthiness. Magazines such as People are among the leading scholarly authorities of Aesthetical theory and what is attractive, which is proven by the fact that Stephen Colbert was named the Sexiest Man Alive in 2006 over Matthew McConaughey.