The Isuzu P'up (short for pickup) is a pickup truck manufactured by Isuzu in Japan from 1980 to 1988, known by the model code "KB", and marketed worldwide. The car shared many parts, including the front clip, with the passenger version Isuzu Florian. In Australasia, the P'up was known as the first generation Holden Rodeo (KB), while the P'up name was used in Japan and the United States where it marketed from 1981-1987. Another rebadged variant of the KB/P'up was marketed in North America from 1972-1982 as the Chevrolet LUV, an acronym for Light Utility Vehicle.