The South Korean Cyber Consumer Center (CCC) was established in July 2000 as an affiliate body of the Korea Consumer Protection Board (KCPB). The objectives of the CCC including exploring consumer issues and developing policy instruments for improving consumer’s rights in cyberspace. The CCC focuses on elaborating solutions for consumer matters arising with the rapid growth of Internet users, the emerging digital economy and the expansion of electronic commerce. The main roles of the CCC are: