The hero makes it uncomfortably plain that they value the life of their Love Interest over those of everyone else: friends, family, True Companions, or even all other life in the universe. Can come about as the result of a Sadistic Choice, only having enough time to rescue one person out of several, or whatever other requirements the plot puts in their way and well, plainly making a decision. Another ridiculous aspect is that only the hero can rescue his Love Interest. The hero is able to rescue her while allies who should be more efficient are helpless.