The Avatar Mascot Straps are a series of cell phone straps/charms released in late 2009 and throughout 2010, apparently as part of the year's marketing blitz for Kingdom Hearts Mobile-styled items. Each consists of a 4 3/4-inch cell phone strap attached to a small silver charm bearing the series curled heart and crown logo, which is in turn attached to a 1 1/4-inch tall plastic figure. The figures are extremely detailed, and usually bear weapons or props appropriate to the character.