Brad Morton is one of the premier football players at Millard Fillmore Middle School, where he is a school bully and the popular "dumb jock". He usually thinks he is a hot shot, but at some points he just utterly fails. He is two years older than Jake Long, making him 16 because he was held back twice in elementary school for failing 3rd grade. Jake is frequently the target of Brad's abuse. Usually by him flaunting something, such as a car, a large wad of money, etc., at Jake's face. However, Jake almost always manages to get even either by himself or because of Brad's own actions backfiring.