In the commercials, a bald, humanoid spokesman named Fred tries to explain the difference between Munchos and potato chips: "They're thicker than potato chips, so they're crisper, with more potato flavor." While he's talking, Arnold the Munchos monster invades the scene, growling "MUN-CHOS!" The monster chomps on all the potato crisps he can get his hands on -- and in one commercial, he smashes through a wall to find more Munchos. The ads ended with the Spokesman saying the slogan, "There's more to a Muncho!"