Whenever a character consciously goes against the rule of Comes Great Responsibility, he soon finds out that personal gain can be very bad for you. Karma seems to have it in for people who want to use their powers for something other than saving people. This seems to be limited to The Hero, as the Big Bad is able to get away with anything. If you suddenly found out you had superpowers, wouldn't you use them for, shall we say, questionable ends? Well, don't, because Personal Gain Hurts! A Fantastic Aesop. See also Reed Richards Is Useless, Ambition Is Evil. Examples of Personal Gain Hurts include: