The wild Western strip ran from December 28, 1937 to December 28, 1945 in the Daily Mirror newspaper. The sheriff character was based on McClelland's father, a farmer with a wooden leg. After taking over as cartoon chief at the Mirror in 1945, he dropped Beelzebub Jones and moved on to a variety of new strips, including Dan Doofer, Sunshine Falls and Jimpy. In 1952, he exited the Mirror for the tabloid Daily Sketch. He launched his last strip, Jimmy Gimmicks in 1957, but it lasted only two months.