| abstract | - A web jockey (also called WJ or dubjay or webjay or webjock) is a term for an "on web" host or talent who selects and presents prerecorded media for a targeted audience. Analogous to a "disc jockey" for radio or a "video jockey" on television, a Web Jockey is a live personality on the internet entertaining, guiding and interacting with viewers through a show, presentation, videocast or webcast. An emerging term the WEB 2.0 for an Online Presenter, the term "web jockey" is derived from the VJ and the DJ. The principal aspects of the web jockey that sets it apart from its predecessors are that it is on the internet and also that it is interactive. The audience plays a much stronger role as a result of the online user's access to the web jockey, as compared to the one-way, linear mediums of television and radio. A "dubjay" is part host, part presenter, part friend and hence has a close and personal relationship with the audience. The Hollywood based Social TV Network Operator11 introduced a new twist on the online video model, the netjockeys, online directors that can patch in live video of audience members, who thus become remote guest stars on the show without having to share a studio with the host. Reference [1] Mistress Juliya (VJ from Fuse Television) was one of the first Webjay's online, setting up a live webcam and videocasting a daily show from her personal computer that was watched by millions.
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