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  • Licensed themes
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  • The first licensed set was a Wooden toy named Wooden Pluto, being based of Mickey Mouse's pet dog. The first movie and TV-based licensed themes were introduced in 1999, Star Wars and Winnie the Pooh. Lucasfilm's license with LEGO has lasted for quite some time, and is still ongoing. Disney has been quite on and off in terms of themes. After the success of these licenses, Warner Bros. decided to jump into the action. They introduced Batman in 2006. Recently, Disney has introduced themes based off several movies, including Cars, Prince of Persia, and Pirates of the Caribbean.
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abstract
  • The first licensed set was a Wooden toy named Wooden Pluto, being based of Mickey Mouse's pet dog. The first movie and TV-based licensed themes were introduced in 1999, Star Wars and Winnie the Pooh. Lucasfilm's license with LEGO has lasted for quite some time, and is still ongoing. Disney has been quite on and off in terms of themes. After the success of these licenses, Warner Bros. decided to jump into the action. They introduced Batman in 2006. Recently, Disney has introduced themes based off several movies, including Cars, Prince of Persia, and Pirates of the Caribbean.