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| rdfs:comment | - Consumerism refers to individual behavior motivated by the attempt to derive satisfaction from consumption, typically of commodities promoted by advertizing and marketing. The link between sales volume and profits in capitalism forces firms to devote immense efforts to encouraging wasteful consumption. Advertizing and marketing create an empty popular culture in which indiviudals expect to experience happiness from consumption.
- While the luxury market is increasingly challenged in the West, it still may be lucrative in the East. There are over 90 million "middle class" consumers in BRIC countries with low levels of debt. Cartier expects China to be its biggest market in 2012. But will the BRICs follow the same consumer patterns as the West? Already, different preferences are showing. In India, more emphasis is placed on the intrinsic value of the jewellery, rather than the brand, though there are signs that this is beginning to shift. However, BRIC consumers could shape the future of consumer culture far more dramatically than just developing different preferences. As the Western model combats the credit crunch, we all await to see if it will regain momentum in the future or be replaced by something new, shaped b
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| abstract | - While the luxury market is increasingly challenged in the West, it still may be lucrative in the East. There are over 90 million "middle class" consumers in BRIC countries with low levels of debt. Cartier expects China to be its biggest market in 2012. But will the BRICs follow the same consumer patterns as the West? Already, different preferences are showing. In India, more emphasis is placed on the intrinsic value of the jewellery, rather than the brand, though there are signs that this is beginning to shift. However, BRIC consumers could shape the future of consumer culture far more dramatically than just developing different preferences. As the Western model combats the credit crunch, we all await to see if it will regain momentum in the future or be replaced by something new, shaped by new attitudes, powers and values. This is part of Outsights 21 Drivers for the 21st Century ™, a future-orientated scan of the 21 key forces shaping this century.
- Consumerism refers to individual behavior motivated by the attempt to derive satisfaction from consumption, typically of commodities promoted by advertizing and marketing. The link between sales volume and profits in capitalism forces firms to devote immense efforts to encouraging wasteful consumption. Advertizing and marketing create an empty popular culture in which indiviudals expect to experience happiness from consumption.
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