| abstract | - Channel Ocho was founded in 1921 by Pancho Villa (a well known Mexican folk hero) and Professor X (a well known cripple) as a response to the lack of a proper Spanish-language television network in the country at that time. For the first four decades of its existence the network only managed to attract viewers from the "lonely Mexican single mother" and "frat boys too stoned to care" demographics, and Professor X wanted to shut the network down. However, Pancho Villa was convinced that he could boost ratings with a clever new slogan, "Have you had your Ocho today?". This caused a rift between the brothers, which soon developed into outright battle. This epic battle raged on for four long hours, with Villa finally winning after killing his brother by sticking a cattle prod up his butt. Villa was now in complete control of Channel Ocho, and ratings skyrocketed after a successful marketing campaign using the new slogan.
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