| rdfs:comment | - Social Media Enterprise is an advertising company in Singapore, founded in the year 2008. The company primarily offers website design and social media marketing, and endeavors in real world liaisons as well. Today, Social Media Enterprise, also known as SOME, has collaborations among universities, multinational companies and organisations.
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| abstract | - Social Media Enterprise is an advertising company in Singapore, founded in the year 2008. The company primarily offers website design and social media marketing, and endeavors in real world liaisons as well. Today, Social Media Enterprise, also known as SOME, has collaborations among universities, multinational companies and organisations. Currently, the company has 3 directors, each leading a different division. They are Pulse, Zack and Zephyr. The directors are also Captains of the respective Divisions they lead, allowing them to pass down skills efficiently down to specialized staff. For example, the Captain of the 3rd Division, Zephyr, oversees marketing and content management with the co-operation of his division. The 3 divisions form a effective system for handling daily operations and the demands of SOME's clients. Pulse, the 1st Director, said that part of being social is to seek fun. Therefore, the company values a fun and easy-going culture, where staff can speak freely to each other in a casual, light-hearted manner. The same sentiment is shared by Zack, who feels that an advertising company should be the polar opposite of a bureaucracy, to avoid bottleneck caused by red tapes and blame-shifting. There are several advertising companies in Singapore, and the industry resembles monopolistic competition. For example, in the local industry, there is BBDO Singapore, Batey, Caret Media Services, Saatchi & Saatchi, and Leo Burnett. Social Media Enterprise strives to develop its own marketing tools to benefit its clients. The staff has been trained that customer satisfaction is the key to being a important player in the industry. The company follows a simple philosophy in line with its mission, by adhering to "Understand, promise, deliver". Other than traditional website design and social media marketing, SOME assists in new client acquisition and recruitment campaigns as well. SOME aids clients in raising their SERP Rank using the most updated online marketing tools and platforms. The company also involves itself in the design of traditional media marketing such as magazines and newsletter. SOME has forged links with the local universities to open doors for their clients. Their standard online services has been made to cater to their clients' needs through a standard SWOT Analysis and further face-to-face fact finding. SOME works with clients from all trades, including multinational companies, non-government organisations, and corporate leaders. For example, the local accounting firm 1Accounting, who are certified Certified Public Accountants, remains as one of SOME's recurring clients. Companies in the investment,finance and also fashion business are part of SOME's past and existing clientele.
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