PropertyValue
rdfs:label
  • Designated market area
rdfs:comment
  • A designated market area (DMA) is a term used by Nielsen Media Research to identify "an exclusive geographic area of counties in which the home market television stations hold a dominance of total hours viewed. There are 210 DMAs in the United States."
dcterms:subject
abstract
  • A designated market area (DMA) is a term used by Nielsen Media Research to identify "an exclusive geographic area of counties in which the home market television stations hold a dominance of total hours viewed. There are 210 DMAs in the United States."