| abstract | - Zoobles! (Japanese: ズーブルズ! Zūburuzu!)/(Korean: 쥬블스) is a cute toyline created by Spin Master in August 2010. They consist of a wide variety of sphere shaped characters that roll up into a ball to travel from place to place. Each Zoobles lives in a unique Happitat. Once a Zooble comes in contact with the ‘hot spot’ on its Happitat, it pops open transforming into a unique character. The Happitat acts as an activation point to make Zoobles "spring to life" and also houses them for when they sleep at night. Each Happitat is unique to the particular Zooble who occupies it, but functions universally for all Zoobles. Zoobles have multiple points of articulation for playability, and even blink their eyes while you pet them. Each one possesses a unique set of characteristics based on their individual personality and location within Zooble Isle. To distinguish each Zooble (aside from visual differences) they have all been individually named and numbered so children are able to keep an inventory of their collection. The entire toyline is later released in Japan by Sega Toys in March 17, 2011. The Japanese release has a bit of changes in the original version, while incorporating both candy and sweets themes into the characters and toys. In addition, Recipe Cards, special cards which had the same purpose as the Happitats were also included in each release. However, some of the playsets that were released in Japan weren't available in the American versions. The toyline received a Japanese/Korean Anime adaptation produced by Dong Woo Animation in Korea with Japanese producer Mitsuko Oya in charge of the anime's production and both Kazuya Hayashi and Nam Jong-Sik in charge of the character designs. The series began airing on Korean broadcasting station SBS in May 18, 2011, with an official Japanese dub version will begin airing in Japan in TV Tokyo in February 5, 2012, replacing Bakugan Battle Brawlers: Gundalian Invaders in it's initial timeslot. Not to be confused with Zoobilee Zoo. No, seriously.
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