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  • Taiwan Pride
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  • The parade foundation is one example. Western parades often show a divergence between social movements and "commercialization". Some pride parades are financed by corporations targeting gay customers, and sometimes the parade even becomes an advertising venue for the corporations. In some communities the conflict is so great that one parade even separates into two. Taiwan Pride is still primarily a social movement, with little advertisement — there are even complaints that local gay-targeting corporations give too little support to the parade.
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abstract
  • The parade foundation is one example. Western parades often show a divergence between social movements and "commercialization". Some pride parades are financed by corporations targeting gay customers, and sometimes the parade even becomes an advertising venue for the corporations. In some communities the conflict is so great that one parade even separates into two. Taiwan Pride is still primarily a social movement, with little advertisement — there are even complaints that local gay-targeting corporations give too little support to the parade. Taiwan Pride also differs in the type of parade. A Western parade usually takes control of the main road, blocking bystanders on the sidewalk. Taiwan Pride must share the road with cars, bikes and bystanders, and is subject to regular traffic control. While it is inconvenient and sometimes dangerous for participants, sharing the road without clear separation also blurs the distinction between participants and bystanders, providing a gray zone of participation.