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| rdfs:label | - Gillette Cavalcade of Sports
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| rdfs:comment | - The Cavalcade of Sports officially began on radio in 1942 as the Gillette Company grouped various existing sports sponsorships under one banner. The sponsorships had begun three years earlier, according to an article on the Gillette Company in Vol 68 of the International Directory of Company Histories. In 1939, Gillette President Joseph Spang purchased rights to the World Series on behalf of Gillette for $100,000. A special promotion of Gillette razors and blueblades sold four times better than company estimates and Gillette sought additional sports sponsorships.
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| opentheme | - "Look Sharp/Be Sharp March"
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| show name | - Gillette Cavalcade of Sports
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| abstract | - The Cavalcade of Sports officially began on radio in 1942 as the Gillette Company grouped various existing sports sponsorships under one banner. The sponsorships had begun three years earlier, according to an article on the Gillette Company in Vol 68 of the International Directory of Company Histories. In 1939, Gillette President Joseph Spang purchased rights to the World Series on behalf of Gillette for $100,000. A special promotion of Gillette razors and blueblades sold four times better than company estimates and Gillette sought additional sports sponsorships. The Gillette stable of radio sports programs spanned several different networks (including NBC, CBS, and Mutual) and grew to include not only ongoing sponsorship of the World Series and All-Star Game in baseball, but the annual Kentucky Derby in horseracing and football’s Cotton Bowl Classic and Orange Bowl. "Most males in the 1940s and 1950s did not have to be told that the Cavalcade of Sports meant Gillette was sponsoring another ball game or horse race," wrote Gordon McKibben in his Gillette history, Cutting Edge. The diversified field of sporting events continued onto television, reportedly including at least two golfing tournaments as well (beginning in 1958) football's Rose Bowl. As late as 1988 the Cavalcade of Sports banner was used in connection with Gillette’s sponsorship of the NHL's Stanley Cup playoffs. Internationally, the Gilette World Sports program continues the concept to the present day in many countries from Ireland to Africa to Asia. With all of this, however, the Cavalcade of Sports was best known for Friday night boxing on NBC from 1946 through 1960, and (after NBC decided against featuring boxing due to sensitivity over criminal allegations in the sport) then for several more years on ABC.
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