| abstract | - (909) 825-7280 Consumer Problems
- The Better Business Bureau's (BBB) mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by:
* Creating a community of trustworthy businesses
* Setting standards for marketplace trust
* Encouraging and supporting best practices
* Celebrating marketplace role models, and;
* Denouncing substandard marketplace behavior BBB sees trust as a function of two primary factors — integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner. in 2000, the Bureau developed a Code of Online Business Practices designed to guide ethical "business-to-customer" conduct in e-commerce. It also established an online reliability seal program, which allows consumers to “click to check” whether a company is an accredited business that abides by the BBB’s standards.
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