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  • Big in Japan (phrase)
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  • Big in Japan was originally a scornful phrase applied to Western rock bands that failed to sell many records in the United States and/or the United Kingdom. During the 1960s and 1970s, Japanese pop culture was not yet considered very cool in the English-speaking world. Thus, though a band might have tens of thousands of Japanese fans, it was not considered truly successful: the band was only big in Japan.
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abstract
  • Big in Japan was originally a scornful phrase applied to Western rock bands that failed to sell many records in the United States and/or the United Kingdom. During the 1960s and 1970s, Japanese pop culture was not yet considered very cool in the English-speaking world. Thus, though a band might have tens of thousands of Japanese fans, it was not considered truly successful: the band was only big in Japan.