| abstract | - As label owner, producer, and artist... Chill is recognized as a pioneer in the Philippine’s modern music history. Her resume andreputation speak for themselves, as well as, fully justify her crowning as the, “Queen of Filipino Hip Hop". Early on, Chill learned -first hand- about the frustrations and challenges of trying to attract attention from A&R reps and earn the respect of major record companies in Manila. She was constantly hammered with negative responses, mostly along the lines of, “There is no place for a female Filipina rapper in this industry.” Rather than be discouraged, Chill used this feedback to fuel her motivation. And if only to prove these critics wrong, she refused to give up and decided failure was not an option. Her courage and resolve eventually paid off, when she launched her own record label “ILL.IS.IT Records”... distributed by the Sony Music Corporation. With this label, she paved the way and provided a springboard for such groundbreaking Filipino artists as: Chinese Mafia, Madd Poets, D.F.T., Lyrical Assault, and Itim Pero Kayumangi. While guesting on nearly every artist’s album and stage show, Chill also showcased her skills and proved that she was a talented artist in her own right. With all of this success, she established herself in the hip-hop scene as a player who could no longer be ignored. The same major labels who had shot her down, were now knocking on her door. Following negotiations with several labels, Chill decided to further her existing relationship with Sony and she signed on with them as an artist under the Sony umbrella. Once again the Sony partnership proved rewarding. Her albums dropped and sold in record breaking numbers for Hip-Hop in the Philipines. The press jumped on board resulting in both cover stories and articles in FHM, Maxim, People Magazine, Cosmopolitan Magazine, Pulp Magazine, etc... . Next the endorsers stepped up, with the likes of Pepsi, FUBU, MTV, and VH1 all supporting and aligning themselves with Chill. And most importantly, the fans flocked to the shows. Her live hip hop audiences grew from numbers that filled small clubs to numbers that packed arenas. Chill became a bonefide Filipino superstar.
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